Public Image in Public Domain
- New Posting Policy--K.I.S.S. and keep each posting brief and "bite"-sized
- Synergize staff
- Ramping to Pille 2006 image: refer to detailed notes from last December's meeting
- Movie and cable tie-ins (People, don't forget we get paid for each of these!)
- Topical humor--need more Bush-bashing and Wal-Mart articles for Blue-State edition
- Look into Onion--postings on the fat lazy guy eating crisps while playing video games work well for them! "Literate"=health club image--our market!
- Look into Mother Jones--sardonic and/or heart-rending cartoons on cover about nuclear energy, globalism, illegal immigration, and/or AIDS (someone check figures on AIDS in relationship to sales)
- No more Africa stories--BIG DOWNER
- Feminism D.O.A.--impossible combination of "principles" and careerism; only useful as careerist leverage (Janet: "Swimsuits and lawsuits--Cosmo meets Ms.--carrot and stick")
- Need list of Right-leaning buzz topics
- Harry Potter and NASCAR bandwagons--must be some way to hook in?
- Look into Rolling Stone--front page nudity boosts sales 32%! The Women of the Mt. Palomine Institute issue?
- Dynamic, we want dynamic!
- Color!
- Buzz words!
- Racially vague models (think Vin Diesel or Condolezza Rice) and how can we work in Australian aboriginal and Eskimo markets (Phil in accounting suggested opera star Kiri Te Kanawa as cross-cultural model). Will Eskimos appeal to Hispanics? Will Aborigines buy from Aztecs?
- More lanyards!
- Break it all down into simple digestible bits--the way people are fed at nursing homes
- Branding!
- Ads and co-marketing
- Next meeting--need advertising report for Reason magazine--Libertarians/individualists as niche market--what sort of stuffed toys do Libertarians buy? Has anyone found any Ayn Rand dolls or marketing gimmicks yet? Screen-savers? How about Harry Potter-style movies based on life of Ayn Rand?
- Herr Doktor Antwerp's point (I want this printed up, framed, and on everyone's office wall): When writing for the so-called "educated" write "smart" but write DOWN (Janet: "wine tastes with beer brains")
- Also Dr. Antwerp's point about higher education=branding
- Has anyone come up with a way we can attach Harvard or Smith to someone without the absurd and unneeded four (!) years game? (That's four years loss of potential income and increased purchasing power and we certainly don't need four years to network someone any more!) Can a person be Harvard or Smith "Approved" and simply provided with an insider career-contact database? Privilege is privilege; it shouldn't have to pay additionally for the right it already possesses.
Does everyone have their copies of The Morale Myth and Business by Numbers--How the Digital Age is making us rethink "Thinking"? These are only 6 pages each with plenty of charts and sidebars so everyone should have these read by the next meeting.
Sincerely and with deep and intense love and affection for each and every one of you,
Tony Pill
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